I design SaaS and workflow apps with purpose and a lot of user research. Senior UX designer at Arcady.
I'm a senior UX designer based in the Netherlands. Most of my work happens in SaaS and product-led growth - onboarding flows, activation funnels, the second-week experience. The screens that decide whether a trial user sticks.
The other half of my work happens in heavier-duty workflow applications - government, fintech, anything where a real person has to get a real job done. Those projects sharpen everything I do in SaaS: less polish, more decisions.
Senior UX designer at Arcady since July 2026. Previously three years independent as saasmeister.
Each one is a different domain, a different team, and a different definition of what "shipped" means.
How VSO students sign up for state exams - without the school's admin office grinding to a halt.
An internal tool that finally lets clerks hit their daily targets - without working around the software.
A regulatory reporting platform retooled around the people who use it every day.
A project management SaaS for the construction sector, rebuilt from the bottom up.
A server-side tagging SaaS, turned into a self-serve growth machine.
An enterprise design system, built so engineering could ship without a designer in every meeting.
Every project starts with at least a week of interviews and shadowing. The fastest way to ship the wrong thing is to skip this.
Most "design problems" are workflow problems wearing a UI mask. I draw the whole flow with the business analyst first.
One happy path delivered end-to-end beats five half-built sections. I'd rather cut scope than dilute the outcome.
Tight loops with engineers, copy-pasteable specs, no Figma file left behind. The work isn't done until it's live.
The best user experience is the one you don't notice.Roelof Otten - on every project, day one